⭐⭐ - this way of getting ad creative is generally OK ⭐⭐⭐ - among the best! If this criteria is important for you, try this. We've even ranked each way of getting creative according to the 10 criteria we shared before: We've researched the landscape and consolidated the information to surface the best options. There are quite a few different ways to get ad creative on the market, targeted at different business needs. How much do you have to provide to receive back great ad creative? How closely does the creative stick to you brand? Are you able to make fine changes so it's just how you like it? How much does it cost - not just monthly but per piece of creative? How long does it take for you to get the ad creative? What are the chances that undertaking a creative project never gets you quite what you need? How much creative can you get, either for testing, localization or versioning? How much effort do you need to put in to get the ad creative? Lots of briefing/editing/revisions, or does it just nail it? Is the creative high enough production value? Does it quite simply look good? Does the creative perform well on metrics like CTR, CPA or ROAS? To that end, we've assembled 10 criteria that might influence your decision on how best to obtain ad creative for your business. Sometimes it's all three! But there are lots of hidden variables in any creative approach that can make or break it as a sustainable way for you to obtain ad creatives. In general we've seen that businesses tend to be motivated by one of the following three criteria when it comes to ad creative - they're looking to lower cost/effort, to achieve greater creative scale or to improve ad performance. Where you ultimately decide to get your ad creatives from will depend on the specific needs of your business. ![]() How to choose where to get your ad creative?
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